Innovating is fundamental for any business. And without creativity, this is impossible! If before operations were centered on traditional actions, there was a change in the organizational culture.
Today businesses can only evolve if they can differentiate themselves in the market. And the most certain way to achieve these goals is through the implementation of creativity and innovation in companies.
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But how to do that?
Understand, in this post, what, after all, creativity and innovations are in companies and how to stimulate each one of them in their work environment.
What are creativity and innovation in companies?
In recent years, both innovation and creativity have become indispensable skills to achieve success in several different markets.
Creativity is finding relationships between apparently disconnected concepts.
Innovation involves encouraging others to think differently and actually making it happen in a unique and useful way for the business.
The greater your knowledge base and level of curiosity, the more creative and innovative ideas and combinations you can achieve.
An example was the invention of the wheeled suitcase. Think about it: what do these two concepts have in relation to each other, a suitcase and a wheel? But, if put together, a wheeled suitcase proves to be an excellent creative solution!
Is there a difference between the two?
For many, the terms creativity and innovation in companies are confused. But, in practice, is there a difference between them?
The truth is that creativity goes hand in hand with innovation. There is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of them.
This means that creativity is the main force behind innovation in business processes. Looking at things from a different perspective and not adhering to common rules and norms is the main step in putting them into practice.
The two points are able to give your company a competitive advantage and inspire a totally different experience for the user or end consumer, showing how important it is to implement in your organization.
Importance of creativity and innovation in companies
Having creativity and innovation in companies brings a series of benefits. And since organizations today operate in a highly competitive global environment, there is no doubt about the relevance of these points for the company to prosper.
Creativity is what fuels great ideas, challenges the thinking of your teams, and opens the door to new opportunities focused on business growth.
Companies usually reward creativity, this show how much they value this strategy. This inspires all employees to be more creative with their work.
And we can follow over time that creativity and innovation in companies have always been recognized as an important and safe path to success. Stimulating both results in increased productivity in the day to day work.
It doesn’t matter if we are talking about developing a new strategy or an innovative way to stay ahead of the competition. The innovation process and creative problem solving provide this important competitive advantage that every company strives to achieve.
How to stimulate and insert creativity and innovation in the company’s culture?
Not everyone is going to be creative and innovative, but most people can know the tools and techniques to develop these skills.
That is, the first step to stimulate creativity and innovation in companies is to invest in tools that enable the development of ideas.
Some factors are essential, not only to stimulate but to apply the solutions:
- Curiosity, to find unique paths and resolutions
- Imagination, to develop different ideas
- Knowledge, studying other actions
- Evaluation of the options, to choose which one can bring the best results
- But to be able to stimulate even faster, you can follow two paths
1 – Try new approaches
One method to stimulate creative and innovative ideas is to try to use different approaches. The improvisation technique, for example, during a meeting to discuss a certain problem, can be a great option to create this type of change in the work environment.
Different initiatives to think about new solutions encourage colleagues to build the thoughts that they always wanted to expound and that before did not have as much space or felt comfortable about it.
Avoiding saying “no” right away makes it easy for all ideas to be heard.
2 – Offer a different work environment
Does your business offer a differentiated work environment for employees? This is one of the factors that prove the level of maturity of companies. Staying in the same style as all other organizations is a step backward when it comes to stimulating creativity and innovation.
3.Hire Creative employees through Creative Staffing agency
If there are fewer creative people available in your company. Then you should contact Creative Staffing for hiring a creative person according to your desire industry skills. This agency much helps you to change the traditional working style of your company by empowering your present employees with creative people.
Differentiate yourself with small actions like:
- Offering free meals
- Organizing team tours
- Creating new financial incentives
- Generating opportunities for the team to participate in events
- Offering discounts for gyms
- Allowing animals in the workplace
Finally, it is also important to offer a good balance between professional and personal life. This action not only helps to eliminate stress but also develops the right environment to be more creative and innovative.
Encouraging employees to think outside the box and giving them time and resources to explore new actions is the key to finding new ideas focused on creativity and innovation in companies.
